July 20, 2022

Episode 67: Kate Schade of Kate’s Real Food

On this episode: bars, gear stickers, Kansas, and real food. We’re talking with Kate Schade, founder of Kate’s Real Food, which makes what Forbes magazine says is the “best little energy bar in America.”


Show Notes

  • 01:00 – Introducing Kate Schade
  • 02:20 – A bit about “the Tram Bar” and how Kate’s Real Food got started
  • 06:50 – Making the jump into retail
  • 10:35 – Going nationwide
  • 15:50 – How you get someone to move from the Teton Valley to Pennsylvania
  • 16:30 – Growing pains and challenges
  • 20:30 – How big is Kate’s Real Food today?
  • 21:00 – What is the bar business like? Friendly or “savage?”
  • 23:05 – Rearranging the bars in the stores  
  • 30:30 – How do you spend time outdoors these days?
  • 33:15 – How Teton Valley and Jackson have changed since the ’90s
  • 37:10 – Figuring out work/life balance and dealing with burnout
  • 43:10 – When was the moment when you realized you had made it?
  • 44:45 – Next up for Kate’s Real Food (and Kate)
  • 52:00 – Wrap-up 

Mentioned in this Episode

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Theme song by Opus Orange. Courtesy of Emoto Music. 

The Almost There Adventure Podcast is a celebration of outdoor activities both local and epic. Discussing the big topics and talking to adventurers, artists, legends and activists within the outdoor community.


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